• The menu on the left provides quick access to the main sections of the platform, including 'Dashboard', 'New Campaign', 'Billing', and 'Account Details'.
• The Dashboard displays your current balance and provides an overview of your active campaigns.

• Creating a New Campaign:

  1. Platform Selection:

     • Click the 'New Campaign' button to start the process.
     • In the first step, select the platform for your campaign (e.g., Instagram or TikTok).
     • Then, choose the type of post (post, story, reels).

  2. Target Audience:

     • Define the target audience for your campaign by specifying criteria such as age range, follower count, country, and city.
     • This step is crucial for the success of your campaign as targeting the right audience ensures maximum engagement and conversion.

  3. Description and Details:

     • Prepare a brief that explains your campaign's purpose, your expectations from influencers, and the content criteria.
     • This phase is critical to enable influencers to create content that meets your brand's needs.

  4. Budget and Estimated Impact:

     • Set your estimated budget to see the potential reach and impact based on the selected influencer criteria.
     • Your budget is automatically calculated based on the influencer criteria and your desired reach.

  5. Payment and Approval:

     • After reviewing all details, approve your campaign and proceed to the payment process.
     • Once your payment is complete, your campaign becomes active and you can start collaborating with influencers.

• After your campaign is approved, you can view applicants in the 'Profiles' section and select the influencers.
• The content created by selected influencers is reviewed and approved under the 'Content' tab.
• The 'Completed Shares' tab displays the performance and statistics of the shares.

On the Teamfluencer platform, selecting suitable influencer profiles for a campaign is a strategic process. Under the 'Profiles' tab, you will see a list of influencers who have applied and been approved by the platform. This list includes the following information:

• Profile Picture and Username: The visual representation and name of the influencer on the platform.Follower Count: The total number of followers the influencer has on social media.
• City: The city where the influencer is based or active.Age: The influencer’s age.
• Engagement Rate: The average engagement percentage on the influencer's posts.Price: The fee requested by the influencer for the campaign.
• Approve/Reject: Buttons to approve or reject the influencer for your campaign.Filtering and Sorting:
• Filter and sort profiles to quickly find the most suitable influencers for your campaign. The following filtering options help:Gender: Filter by influencer gender.
• Education Level: Filter by education status.Hobbies: Filter based on personal interests and hobbies.
• Keyword: Search for specific keywords in the influencer’s profile or posts.Engagement Rate: Filter by high, medium, or low engagement rates.
• Price Range: Filter influencers that fit your budget.Follower Count: Sort influencers by follower count.

Age Range: Filter by age range that matches your target audience.

These filtering options save time when selecting from a large pool of influencers and help ensure you choose the most effective ones for your campaign. Detailed profile information and filtering options allow precise segmentation to maximize your campaign's success.

• Example:For instance, if you want a campaign targeting women aged 18-24 in Istanbul with a minimum 3% engagement rate, you can use the filters to display profiles that meet these criteria and select from them. This process saves time and ensures that your campaign’s content resonates with your target audience.
• This detailed guide corresponds to the influencer selection screen on the Teamfluencer platform. Every step is aligned with the interface shown in the screenshots.

Content Approval:

• Content created by influencers is gathered under the 'Contents' or 'Content Approval' tab. Here you can review the visual and written materials prepared for your campaign.
• Examine each content piece in detail to ensure it aligns with your brand message and follows the guidelines specified in your brief.
• If revisions are necessary, you can provide feedback directly via the platform and request changes.

Content Revision:

• For content that requires revisions, clearly communicate your change requests.
• Monitor the revisions made by the influencer and approve the final version.

Content Publication Tracking:

• Once the content is approved, ensure that it is published by the influencers according to the scheduled timeline.
• After publication, monitor key metrics such as engagement rates and comments as part of your campaign analysis.

Performance Metrics:

• In the 'Statistics' or 'Analytics' tab, review various metrics that display your campaign's performance.
• Metrics such as views, engagement rates, and comment counts help you understand the effectiveness of your campaign.

Reporting:

• After the campaign ends, you can download a comprehensive report with all your statistics. These reports help you measure the overall success and ROI (Return on Investment) of your campaign.
• The collected data also provides valuable insights for future campaigns and strategic planning.

Timeline Analysis:

• Analyze the posting schedule and frequency to determine if the content was published at optimal times to maximize engagement.
• Evaluate performance based on days of the week and times of day.

UTM Tracking:

• If UTM parameters were used, track detailed user behavior such as traffic, conversions, and sales via these links.
• UTM tracking is critical to understanding the campaign's impact on website traffic.

Campaign Optimization:

• Use the data collected to optimize your current and future campaigns. For example, determine which types of content generate the most engagement and which influencers drive the most conversions to make informed decisions.