PR Gifting + Affiliate
Most PR campaigns build awareness OR drive sales — never both. This combo turns every gifted box into a creator who can also earn a commission, so your awareness spend builds a measurable revenue layer underneath.
Best for
Brands where gifting alone isn't enough — you also need attributable sales.
Beauty
High-trial categories where creators love unboxings and audiences buy on recommendation.
D2C
DTC brands needing one channel for both content and revenue without juggling agencies.
E-Commerce
Catalogs with 50+ SKUs that benefit from creator-driven discovery + commission.
From seed to scale, in 4 steps
AI-matched gifting that flows directly into a performance partnership.
Seed
AI matches your product with 20–60 nano/micro creators. We ship product and handle every address.
Create
Creators produce organic Reels, Stories or TikToks. Brief, hook ideas and content rules baked in.
Convert
Unique affiliate link or coupon per creator. Track clicks, orders, ROAS in real time.
Scale
Double down on top earners — extend the partnership month-on-month with rev-share.
Sample scenarios
Real-world setups our SR Sales team has shipped.
30 nano creators, 6-week sprint
New cleanser launch. AI matched 30 nano creators (1K–10K followers) in skin/beauty niche. Each received product + unique discount code.
12 micro creators, evergreen affiliate
Always-on affiliate model with 12 hand-picked micro creators. Quarterly product refresh + commission tiers.
Why brands choose this
Built-in ROI without losing the authenticity of organic creator content.
Built-in ROI
Every gifted box is also a tracked revenue channel — no separate paid layer needed.
Creator alignment
Commission incentives push creators to make their best content, not just minimum-viable posts.
Easy to scale
Identify top earners after week 2 and grow only the partnerships that pay back.