For beginners
Influencer marketing 101
Learn the basics of influencer marketing in 10 short guides: picking creators, briefs, barter, UGC, affiliate and reports.
Back to the playbookAll guides
What Is Influencer Marketing and Why Does It Work?
The fundamentals of influencer marketing, why it is effective, and how to make it work for your brand.Nano vs Micro vs Macro: Which Is Right for You?
The differences between creator segments, which goal each serves best, and how to choose.How to Choose a Campaign Goal
The differences between awareness, sales, UGC, and traffic goals — and how to set the right one.How to Write an Influencer Brief
Steps for preparing an effective campaign brief, templates, and common mistakes to avoid.Which Metrics Matter When Selecting Creators?
Using engagement rate, audience quality and content fit to choose the right creator.When Does a Barter Campaign Make Sense?
Product-for-content campaigns: when to choose them, their advantages, limitations, and tips for success.Turning UGC into Ad Creatives
How to convert creator content into paid ad creatives, plus Spark Ads and whitelist usage.How to Measure ROI in Affiliate Campaigns
Affiliate links, coupon codes, conversion tracking, and calculating influencer return on investment.What Are Whitelisting and Spark Ads?
The two main ways to run creator content as paid ads: whitelisting (Meta) and Spark Ads (TikTok).How to Read an Influencer Marketing Report
Understanding campaign report metrics, benchmarking against industry averages, and determining next steps.
Open a free account and prepare your first campaign
No credit card required. Cancel anytime.
Are you a creator? Download the app