What Are Whitelisting and Spark Ads?
Whitelisting and Spark Ads are mechanisms that let brands boost creators' organic content from the brand's own ad account. Unlike traditional ads, they preserve the content's authenticity.
Whitelisting (Meta / Instagram)
The creator grants your brand's ad account access to their Facebook/Instagram account.
- Content is published from the creator's profile — credibility is preserved
- Your brand controls its own targeting and budget settings
- Organic engagement and paid metrics work together
- A/B testing and audience optimization are possible
Spark Ads (TikTok)
You boost the creator's existing TikTok video from your brand's ad account.
- The creator shares the video's auth code
- The video stays on the creator's profile — authenticity is preserved
- Organic views, likes, and comments are retained
- TikTok's algorithm combines organic and paid signals
Spark Ads produce an average of 30% higher engagement rate than traditional TikTok ads.
How Do You Do This on Teamfluencer?
You can manage whitelisting and Spark Ads processes through the platform:
Content Rights
Specify paid usage rights when creating a campaign — creators accept them when they apply.
Content Collection
All creator content is collected in a single panel. Sort by performance.
Ad Transfer
Select the best content and transfer it to your ad account.
Tips
Monitor organic performance first — boosting content that is already performing well organically is the most efficient approach.
A/B test at least 3–5 different creator content pieces per campaign.