Teamfluencer's AI engine analyzes each content across dozens of parameters and scores it. In this guide, you'll learn what viral score, hook effectiveness and other AI metrics mean and how to use them in your campaign decisions.
Viral Score (1-10)
Viral score is a composite score calculated by AI measuring a content's potential to go viral.
- 9-10: High Viral Potential: Very strong hook, high shareability and content that appeals to a wide audience.
- 7-8: Good Performance: Content with strong elements that can succeed on the organic explore page.
- 5-6: Average: Standard quality content that can be effective with a certain audience.
- 1-4: Low Potential: Content with low viral probability, typically appealing to a niche audience.
In your campaign briefs, you can ask influencers to use content formats targeting a 7+ viral score.
Hook Effectiveness
A hook is the attention-grabbing opening in the first 1-3 seconds of a video. AI analyzes hook effectiveness.
- Question Hook: Opening with a question like 'Did you know this?'. Creates curiosity.
- Shock/Surprise Hook: Opening with an unexpected visual or statement. High attention-grabbing power.
- Tutorial Hook: Educational opening in 'How to' format. Promises value.
- Story Hook: Opening with personal experience or story. Creates emotional connection.
- Result-First Hook: Opening that shows the result first, creating curiosity about the process. Before/after format.
The first 3 seconds can determine a video's view rate by up to 80%. Hook strategy is critical for campaign success.
Brand Safety Score
An AI score evaluating content's suitability for brand collaboration.
- High Safety: Content is clean, professional and suitable for brand collaboration.
- Medium Safety: Generally suitable but some elements should be carefully evaluated.
- Low Safety: Sensitive content, controversial topics or inappropriate elements present.
The brand safety score is an AI estimate. We recommend also manually evaluating content for important campaigns.
İpuçları
Specify target viral score range and hook type in your campaign briefs to help influencers produce more effective content.
Compare average viral scores across different categories to establish a benchmark for your industry.