Campaign Strategy

Location-Based Campaigns

When a national campaign wastes 70% of spend on non-relevant geographies, local activation wins. GPS-targeted creators visit your locations, generate check-in content, and track in-store visits with coupon attribution.

Who it's for

Best for

Anything with a physical destination . Restaurants, stores, events, dealerships.

F&B

Multi-location chains needing per-city activation and footfall lift.

Retail

Stores running new openings, restocks, or seasonal pushes city-by-city.

Automotive

Dealerships and showrooms driving test-drive bookings or showroom visits.

How it works

From map to in-store visit

Every step ties content back to a real-world action.

01

Map your locations

Upload store list with GPS pins. We segment creators within X km of each location.

02

Brief locally

Each creator gets a city-specific brief: which store, which menu/product, which CTA.

03

Visit + content

Creators visit physically, post Reels/TikTok with location tag and unique coupon.

04

Measure foot traffic

Per-store dashboards: coupon redemptions, check-ins, sentiment by city.

Real scenarios

Sample scenarios

How our SR Sales team scopes location campaigns.

Restaurant chain rollout

59 creators, 12 cities

Mogaf Döner-style rollout . 59 local food creators visited 12-city restaurant chain over 3 weeks.

2.5M views · CPM 7.52 TL · +28% local foot traffic
Beauty store opening

8 creators, 1 city, launch week

Boutique opening with 8 micro creators in the same city . Store-tour Reels + opening-night coverage.

320K reach · 14% foot traffic lift opening week · 6 follow-up partnerships
Why it works

Why brands choose this

Spend follows your physical footprint, not just impressions.

Local trust

Audiences buy from creators in their own city more than national celebs.

Measurable footfall

Coupon attribution + check-ins give you ROI in physical visits, not vanity reach.

Scales by store

Add or pause cities independently . Perfect for chains and franchise rollouts.

Back to all strategies

Scale your influencer marketing today

Create your first AI-powered campaign brief in 30 seconds. No credit card required.