Organic Whitelist Boost
Run an organic campaign with 30+ creators. Wait for the data, identify the top 10–20% of posts by engagement, then whitelist them through paid ads with the creator's own handle. You pay for performance after seeing performance.
Best for
Brands scaling beyond a single creator partnership . You need volume and a filter.
FMCG
Mass-market categories where one breakout post can carry the quarter.
Fashion
Seasonal collections that benefit from organic-feel paid ads on top of buzz.
Scaling brand
Brands moving from one-off creators to a portfolio with paid amplification.
Discover-then-amplify model
Organic insight → paid amplification through the creator's own handle.
Run organic at scale
Brief 30+ creators. Let them post in their own voice . Reels, Stories, TikTok.
Score the winners
AI ranks posts by ER, save rate, watch-time. Top 10–20% identified within 72 hours.
Whitelist the breakouts
Run paid ads from the creator's account . Same content, multiplied reach.
Negotiate evergreen
Lock top performers into longer paid usage rights for ongoing amplification.
Why brands choose this
Spend follows winning content . Not a content brief written before you knew what would work.
Data-informed creative
You amplify proven content, not a brief . Every dollar follows real engagement.
Creator-handle authority
Ads from the creator's profile outperform brand-handle ads on trust and CTR.
Compounds over time
Top performers become ongoing partners . Your roster sharpens every quarter.